Should ENO just quit opera and set up a video farm instead? Their supremely irritating Two Boys promo has now scored over 1 million YouTube hits.
But despite giving the tickets away - quite literally - last night's house was less than half full.
Perhaps the fact that the wildly successful video fails to mention Two Boys, ENO, or indeed ~opera~ has something to do with the discrepancy.
(Sign up to www.showfilmfirst.com for future offers).
They get Arts council funding to make stuff they can't give tickets away for these days.
Posted by: simon | 29 June 2011 at 09:38 PM