Champagne may be opera's tipple of choice, but at Dresden Semperoper they prefer lager.
A longstanding sponsorship deal with local brewer Radeberger Pilsner lends a distinctly less elitist touch to those ads in the back of the programme.
Now Radeberger and the Semperoper have snapped up Anna Netrebko for a special concert on 24 February 2012, where she's sharing the bill with cellist Jan Vogler.
It's so exclusive you can't even buy a ticket. Instead, Radeberger are giving them away - together with a night's hotel accommodation. Enter the draw here.