Seen the Vienna Philharmonic's Facebook site? Looks very official, doesn't it, with the logos n'all?
Well, it's not.
"We are probably not the Facebook generation", said CEO Dieter Flury in a joint interview with Chairman Clemens Hellsberg. They don't know who runs the Facebook account in the 171 year old Wiener Philharmoniker's name - and they don't care. The imposter can rest safe that the Philharmonic don't intend to take legal action.
Nor will the official Wieners offer any competition. Some of London's orchestras and opera houses now employ more digital media staff than bassoonists, but the trend is unlikely to spread to Vienna, where no Facebook or other social network presence is currently planned.