Cash-strapped ENO have just appointed advisers to help develop corporate sponsorships. These could, according to PR Week, include "a deal for the naming rights of its premises, the London Coliseum."
But why not the operas too? The Frizz-Ease Barber of Seville? Nurofen's Wozzeck? If it kept the prices down......
Your'Benson and Hedges' Carmen might well be a prophetic guess. Tobacco companies are so shunned by advertisers that they could well be tempted to stoop to something as outlandish as opera.
Posted by: Rose-Mary Hyslop | 20 November 2012 at 10:34 AM
Didn't British American Tobacco sponsor Carmen at Glyndebourne a few years ago?
Posted by: Deborah | 20 November 2012 at 02:12 PM
The best advertising tie-in was surely when Cointreau sponsored l'amour de trois oranges at Glyndebourne in the 80s.
Posted by: Jon | 20 November 2012 at 03:58 PM
How about a Ratners' Ring Cycle !
I'd go and see that !
mind you I probably already have
Posted by: amac | 20 November 2012 at 11:27 PM
The Brian ENO?
Posted by: Richard | 21 November 2012 at 12:12 PM