The Bavarian State Opera attracted over a million viewers for its free streaming last season. Its most-viewed effort to date, a Don Carlo with Jonas Kaufmann, picked up half a million views all on its own.
Despite massive advance publicity, the recently-inaugurated Vienna State Opera scheme managed just "several hundred" for its first effort, a Rosenkavalier. And I'd bet at least half of those were just die-hard Renee Fleming fans.
The likely reason for the difference? Vienna charge 14 euros a pop - more than enough for three separate standing places, a DVD, or a Bier and Bockwurst, take your pick.
Despite this lamentable showing, a spokesman claimed "our expectations were exceeded." He went on to compare the result with the Berlin Philharmonic's Digital Concert Hall, which he claimed reaches "1500 to 1700" viewers. However other sources suggest the Berliner's figures are more like 7,000- 16,000 (2011-12) or 15,000 (2013).
Vienna has a way to go.